About Us

About Us

We know entertainment.

From music and media to advertising and tech, Sound Story is your trusted comms partner. We work with ambitious brands disrupting the entertainment industry to launch, grow and manage their reputations on the world stage.

Our clients are modern media companies, live entertainment groups, leaders in advertising, tech trailblazers, and startups transforming the future.

A commitment to strategic storytelling and deep sector insights within the entertainment industry guides our approach at Sound Story. We pride ourselves on being at the forefront of industry trends and discourse, leveraging our collective expertise to navigate this fast-evolving landscape and ensuring our clients not only keep pace but emerge as leaders in their respective fields.

Our services include Corporate PR & Communications, Crisis & Issues Management, Media Relations & Publicity, Stakeholder & Industry Engagement, Executive & Talent Profile Building, Internal Comms & Change Management, Government & Business Intelligence and Business Advisory & Media Training.

Sound Story was founded in 2023 by Jake Challenor, the former print editor of Rolling Stone AU/NZ magazine, founding editor of Variety Australia and publisher of respected trade titles The Music Network and Radio Today.

The Team

Journalists & future-focussed storytellers.

Listening is everything...

We've shared our story, now let's craft yours!

Let's talk
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