Our Story

We’re more than storytellers. We’re the creative industries’ strategic pulse.

Sound Story is a brains trust of strategists, journalists and future-focused storytellers – trusted by global brands, ASX-listed companies, disruptive startups, and leaders of industry. We’re your always-on comms department, or the always-ready team to tap when things aren’t going your way.

We partner with creative industry leaders and challengers to deliver strategic communications and reputation programs that shape opinion and drive action. We help our clients increase share of voice, manage reputations, generate positive sentiment, position for success, navigate change, and thrive amid crises.

Sound Story’s clients love our deep vertical expertise and access to our broad collective networks that span media, industry, and government circles.

We care deeply about how our work impacts culture, respects community, and inspires creativity.

Sound Story was founded in 2023 by Jake Challenor, the former print editor of Rolling Stone AU/NZ magazine, founding editor of Variety Australia and publisher of respected trade titles The Music Network and Radio Today.